defound
inspirational and interesting design finds.

archive: 2010 February


lucky strike

02/28/10

other

‘in march, 1940, george washington hill walked into my office unannounced and said, “you raymond loewy?” i said “yes, i’m raymond loewy.” he then took off his jacket, kept his fishing hat on, sat down, and threw a pack of lucky strikes on my desk.

“i’m from american tobacco.” (he was the president.) “someone told me that you could design a better pack, and i don’t believe it.”

“then why are you here?” i asked. he looked at me for a moment, grinned, and we were friends.

- raymond loewy, industrial design, 1979

 lucky-strike

the optimal question

02/28/10

other

interview with german furniture designer and producer niels holger moormann at the optimalist.

Nils Holger Moormann