“as far as i was concerned, it never was a feud; detroit simply had no use for my ideas as long as the public wanted large cars with all their accessories, which detroit could sell, inducing higher price tags.

and businessmen rarely express appreciation for ideas that may lower their income. in point of fact, they wouldn’t have; while detroit was building gas guzzlers, the germans and japanese, with their more modest cars, ran away with the world market.”

- raymond loewy, industrial design, 1979loewycover