a new company that uses the principle of crowd sourcing to raise the necessary capital for bringing new products to market. users ‘pre-buy’ a product, which is only produced once the necessary order size to fund the related development is reached.

interesting idea, although the current site may not explain this concept well enough to the consumer. further, unless the product is really an absolute must-have, i am skeptical on how long consumers are willing to wait between placing an order and potentially receiving the product.

joy de vivre